HISTORY OF PHOTOGRAPHY

A photograph or photo is an image created by light falling on a light-sensitive surface. Usually photographic film or an electronic medium such as CCD or CMOS chip.

Most photographs are created using a camera which uses a lens to focus the scene’s visible wave lengths of light into reproduction of what the human eye would see. The process and practice of creating photographs if called PHOTOGRAPHY.

The word ‘photograph’ was coined in 1839 by Sir John Herschel and is based on the Greek (phos) meaning “light’ and (graphe) meaning ‘drawing’, ‘writing’ together meaning ‘drawing with light’.

TYPES OF PHOTOGRAPHY

1.    Non-digital photographs: are produced with a two-step chemical process. In the two step process, the light sensitive film captures a negative image colours and lights/dark are inverted to produce a positive image, the negative is most commonly transferred (printed) onto photographic paper printing the negative onto transparent film stock is used to manufacture motion pictures films.

Alternatively, the film is processed to invert the negative image yielding positive transparencies such positive images are usually mounted in frames called slides. Before recent advances in digital photography transparencies were widely used by professional because of their sharpness and accuracy of colour rendition.

2.   Panoramic format images: can be taken with camera like the Hasselblad Xpan on standard film. Since 1900s, panoramic photos have been available on the advanced photo system film. (APS) was developed by several of the major film manufactures to provide a film with different formats and computerized option available though APS panoramas were created using a mask in panorama capable cameras for less desirable than a true panoramic camera, which achieves its effects through a wider film format APS has become less popular and is being discontinued.

The advent of the digital photography has led to the rise of digital prints. These prints are created from stored graphic formats such as JPEG, TIFF and RAW. The types of printers used include; inkjet printers and dye-sublimation printers, Laser printers and thermal printers.

b.  INITIAL MATERIALS/TAKE OFF REQUIREMENTS

Karl Taylor provides a good initial materials/takeoff requirement. For according to him: Photography: learn faster, learn better.

Karl Taylor is passionate about bringing inspirational photography tips and the very best ‘no nonsense’ photography education and training. Karl has been a professional photographer for more than 15 years this work is published internationally and he regularly works for some of the world’s leading companies. Karl became involved in the photography training market several years ago after hosting lectures in photography and finding he had a knack for explaining the requirements.

·        Understanding light (part 1)

·        Understanding light (part 2)

·        A review of light

·        Natural light portraiture

·        Advanced portraiture techniques (more Advanced Photography Techniques)

·        Shutter speed setting

·        Action photography

·        Six essential review

·        Travel photography

·        Ambient & artificial light introduction

·        Fashion shoot with flash & Ambient light

·        Composition

·        Converting images to black and white in photoshop

·        Tripods and maintenance

·        Danders of photography in windy conditions

·        Landscape photography using the humble 50mm lens

·        High end studio product – photo shoot

·        Photography on a lunar landscape using a landscape to enhance the feeling of FEAR.

PROCESSES/MAJOR ACTIVITIES

Photographer create permanent visual images for an exceptionally wide range of creative technical and documentary purpose. A professional photographer usually works to a brief set by fly client or employer. Examples of image content include wedding, family and baby photographs, fashion, food architecture, corporate photography, war zones and lands. Also see press photographers.

Most professional photographers specialise in one, such as fine art, fashion, advertising editorial or social photography around half of all professional photographs are self-employed. The remainder work for a wide range employees, including creative sassiness, published and photographic agencies or in the educational or public sector.

TYPICAL WORK ACTIVITIES

Work activities vary according to specialization. However, common activities for most photographers including:

1.          Working with clients to discuss the images they require and how they want to use them.

2.         Seeking out appropriate photographic subjects and opportunities

3.         Carrying out research and preparation for a shoot.

4.         Working in different locations and in different circumstances to get the right image

5.         Using extensive range of technical equipments including cameras, canses, lighting and specialist software.

6.         Communicating with photographic subjects, putting them at ease, encouraging them and directing them.

7.         Arranging still life objects, product scenes, props and backgrounds;

8.         Liaising with other professionals, including graphic designers, writer gallery manager picture researchers commissioning editors and directors.

9.         Managing the processing and use of images discussing technical problems, checking for quality and dealing with clients concern

10.      Preparing proofs for approval

11.       Compiling finished products for sales, such as albums and framed prints.

D. MARKETING STRATEGIES

Marketing strategies is the process of communicating the value of a product or service to customers, for the purpose of selling flat products or service.

Marketing can be marked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation as well as understanding consumer behaviour and providing superior customer value. From a societal point of view, marketing is the link between a society’s materials requirements and its elmomic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationship.

The things that make the biggest different from the quality of digital photography is the person behind the camera that is you.

CONCLUSION

In photography it is important for one to think about what make the place unique. It is usually not the whole place. Seeks how to photographs that show some of the “uniqueness” of the place. Some places are far, easier than others such as places of religious worship (Cathedrals, mosques, temples are all good candidates).

Get in close either move yourself, or zoom in, but get in close to some of those details. When you do aim to get only flat particular details in the frame. Be brutal about cutting everything else out. If you are really concerned about cutting a part out and may be losing something significant, take two photos.

After all, this digital photography, it won’t cost you anything to take more than one photo and you can delete the rest later.

REFERENCE

·        Online etymology dictionary

·        e.g Citch fied book title etal

·        Talbo. T WHF (1844) the Pencil of Nature Longman.